The gothic dream pop collective This Mortal Coil was one of the most representative bands on the 4AD label, not least because they were run by 4AD president and co-founder Ivo Watts-Russell. Whether they played covers (of Watts-Russell's favorite artists) or originals, their material epitomized the haunting, ethereal sound that came to be associated with the label. Lush, swirling arrangements drenched in echo, reverb, and other effects were the project's stock-in-trade, often approaching ambient music. A rotating cast of vocalists and musicians supplied the sounds heard on record, all overseen by Watts-Russell and co-producer John Fryer. A studio entity only, the group started out as something of a 4AD all-star unit, but evolved into a way for Watts-Russell to collaborate with up-and-comers and other artists not signed to his label. Whoever was performing, the music was united by its gentle surges of melancholy and by Watts-Russell's highly influential aesthetic.